is an aspiring copywriter based in Minneapolis. (This is his portfolio 👋)
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Social (Twitter)

Original Content (Tweet) / Dunn Bros. 

Spec Content (Tweet) / Dunn Bros. 

 

COPY:

*sends out-of-office reply* ✌️😎☕️💯
#DunnEverythingRight #DunnBrosLife

 

thoughts, ideas, etc.

The original tweet from Dunn Brothers Coffee is effective at evoking associations of coziness and casual ease, but the copy lacks some elements that really make social media content compelling. For my spec tweet, I decided to use asterisks to connote action and make the voice of the tweet younger and more cheeky. I also decided to throw in some hashtags to catch viewer interest and add more emojis. (While emojis aren't appropriate for every situation, they do serve as pithy and perfectly concise signifiers here.)