is an aspiring copywriter based in Minneapolis. (This is his portfolio 👋)
pana-vasquez-366033-unsplash.jpg

Print (Magazine)

Original Ad (Print) / U.S. Bank

Spec Ad (Print) / U.S. Bank

 

COPY:

"Possible" made
turning pineapple cake
upside down
a thing

 

thoughts, ideas, etc.

I loved the idea of this fun print ad for U.S. Bank's "The Power of Possible" campaign, but the copy doesn't read as well as it could. Instead of suggesting "Possible" is a character, I conceived of "Possible" more as a general idea and offset it from the rest of the sentence with quotation marks. Additionally, I changed around the lineation to emphasize the humorous gist of the ad.