Original Ad (Print) / U.S. Bank
Spec Ad (Print) / U.S. Bank
COPY:
"Possible" made
turning pineapple cake
upside down
a thing
thoughts, ideas, etc.
I loved the idea of this fun print ad for U.S. Bank's "The Power of Possible" campaign, but the copy doesn't read as well as it could. Instead of suggesting "Possible" is a character, I conceived of "Possible" more as a general idea and offset it from the rest of the sentence with quotation marks. Additionally, I changed around the lineation to emphasize the humorous gist of the ad.