Original Ad (Email) / Best Buy + Bluetooth
Spec Ad (Email) / Best Buy + Bluetooth
Take your mobile life to the next level--
without being tied down.
WHAT CAN BLUETOOTH DO?
Bluetooth is best known for making hands-free calling safe and easy, on the road or off. But this technology does so much more: jam to your favorite songs, track fitness goals, and slay the final boss--all without the wires.
BLUETOOTH [BLOO-TOOTH] (Noun) - A technology that enables two or more wireless devices to share data.
HOW DO I SET UP BLUETOOTH ON MY PHONE?
It’s easier than you think! Just follow the right steps for your phone’s operating system. Then you should be ready to connect to other Bluetooth-ready devices.
WHAT OTHER DEVICES CONNECT THROUGH BLUETOOTH?
Wireless speakers and headphones
Stream new podcasts, heart-thumping tunes, and the best of Pandora Internet Radio without ever sacrificing sound-quality.
Heath and fitness
Connect with smartwatches and activity trackers to record steps, count calories burned, and help you achieve your wellness goals.
thoughts, ideas, etc.
A lot of the language in this message from Best Buy's monthly "Happy 24" email campaign was appropriately direct and straightforward, but I thought the section headlines lacked cohesion. Additionally, I changed the dictionary-style section from passive voice to active voice and peppered in references to gaming and podcasts.