is an aspiring copywriter based in Minneapolis. (This is his portfolio 👋)
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Print (Event Promotion)

Original Poster (Print) / Fair State Brewing

Spec Poster (Print) / Fair State Brewing

 

HEADLINE:
We're, like, a really big deal.

COPY:
Because of your incredible support, Fair State Co-op was named the Top New Brewery in Minnesota for 2015 and one of the Top 10 New Breweries in the World by Ratebeer.com. Now, after a lot of cheering (and some quality ugly-crying), we're ready to say "thank you."

 

thoughts, ideas, etc.

The original Fair State Brewing Co-op poster has a casual, humorous tone, but some of the text comes across as stilted. To improve this already eye-catching ad, I traded the understated rhyming of the headline for a more colloquial joke. For the copy, I rearranged the syntax to re-emphasize Fair State in the early sentences and tried to amplify the comic voice even further.